Brandpoint in action

This image shows the Brandscape Bluetooth delivered 2D barcode on the handset screen. The phone screen is then placed over the scanner aperture where the highspeed recognition takes place. The scanned information is then sent via GPRS to the Brandscape server where the code is authenticated and verified before an instruction to print out the voucher is sent back to the portable Brandpoint unit. The final print out voucher then allows the consumer to redeem his or her incentive.